01
Scope
Selected campaigns, dates, and analysis recipe.
Campaign Intelligence
Ask why—and keep the answer tied to the campaigns.
Campaign Analyst works from a frozen set of campaigns, dates, metrics, and comparisons. Every finding keeps its source evidence and data limitations visible.
Campaign Analyst is read-only. It can create a proposal for review, but it cannot change the Meta account.
01
A defined question
02
A frozen snapshot
03
A traceable finding
Start with scope
A useful answer begins with a stable question.
Choose the campaigns, reporting period, comparison period, and analysis recipe. AdFlow records those inputs before calculations begin.
Input scope
Campaign selection
- Campaign names and IDs
- Current and comparison dates
- Metric values and data-through time
- Analysis recipe and operator question
Analysis receipt
Immutable snapshot
- Scope ownership checked
- Campaign matrix preserved
- Tool steps recorded
- Partial failures retained
Build the evidence
Calculations establish what happened first.
Contribution, efficiency signals, allocation outliers, and supported breakdowns are calculated before any narrative interpretation is added.
02
Snapshot
Fixed campaign data and data-through time.
03
Calculate
Contribution and supported performance signals.
04
Review
Facts, interpretation, and limitations.
05
Follow up
Questions against the same frozen snapshot.
06
Recommend
An editable proposal with no Meta write.
Review the result
Fact, interpretation, and proposal are not the same thing.
AdFlow labels each layer so an operator can inspect what was measured, what was inferred, and what is only being suggested.
Fact
A metric observed for a named campaign and period.
Interpretation
A bounded explanation tied to the supplied evidence.
Proposal
An editable recommendation with risk and guardrail fields.
Optional AI layer
The evidence does not depend on an AI provider.
Application logic handles the deterministic analysis path. OpenAI or Gemini can add a narrative explanation when configured.
Deterministic core
Campaign facts stay available
Provider availability does not control the underlying calculations.
Configured provider
Narrative interpretation
Relevant campaign context is sent to the selected provider. Meta access tokens are excluded from the prompt.